MLS search integration
An IDX or MLS feed on your subscription, placed as widgets by location so a visitor reading about a community can move straight into active listings for it, without the feed slowing down every page on the site.
Real estate teams, brokerages and agents
Websites for Phoenix real estate teams and agents
Buyers researching neighborhoods, sellers deciding whether the team feels credible, and referrals who just need the fastest way to call. TurnKey builds the custom WordPress site that serves all three without a developer on retainer.
TurnKey builds custom WordPress websites for Phoenix-area real estate teams and agents that need property search, team credibility, neighborhood content and a fast path from a referral to a call, all on a site the team can edit without a developer. Websites start at $2,500, quoted on scope, with the Gluch Group site in Scottsdale as the worked example on this page.
Scope and price
What a real estate website project includes, by type.
Every project is quoted on scope after a short call. The "from" figures are TurnKey's published starting prices, and the second row describes the scope of a real Scottsdale project you can open in the portfolio, shown with today's published pricing as an illustration, not the historical price or schedule of that project.
Swipe or scroll horizontally to view every column.
| Project type | What is included | Timeline | Price |
|---|---|---|---|
| Focused agent or small team site | Home, about and team, buyers, sellers, contact, an MLS or IDX search widget on your subscription, a scheduling link, call and text buttons on mobile, GA4 events for calls and forms, Search Console, launch, owner training | 4 to 6 weeks | From $2,500 |
| Custom team site with a content system (Gluch Group: WordPress development on a separate studio's design) | Custom WordPress in PHP with Advanced Custom Fields, reusable page blocks, a team member post type, MLS widgets placed by location, a location-page foundation, blog structure, form submissions through API lead paths into the CRM, Calendly scheduling, mobile call improvements | Set in the proposal | Quoted on scope |
| Local SEO program | Google Business Profile work, neighborhood and community pages written one at a time from real sales, citations, review replies, monthly reporting | Month to month; first pages live in month one or two | From $1,400 per month |
| Website support after launch | WordPress and plugin updates, backups, image and speed work, accessibility rechecks, form and MLS widget checks, content edits | Month to month | Month to month, no contract |
- Not included unless the proposal names it: the IDX or MLS feed subscription, the CRM subscription, professional photography and video, long-form copywriting, paid ad campaigns, and third-party fees.
- Ownership: the site, the domain, the hosting account and the analytics are in your name from day one, and TurnKey hands over every login on request.
- Leaving: support and SEO are month to month with no contract, so there is nothing to unwind if you move the site elsewhere.
- Credit: on the Gluch Group project a separate design studio produced the visual design; TurnKey developed the WordPress functionality and supports the site month to month.
- Proof: the Gluch Group figures on this page are TurnKey's own dated measurements of the public site, as published on the case study. No lead or traffic figures are published.
The agent relationship is still the center of the transaction. The National Association of Realtors' 2025 Profile of Home Buyers and Sellers, released November 4, 2025, reports that "88% of all home buyers used an agent or broker" and "91% of buyers would use their agent again or recommend them to others." Source: National Association of Realtors, 2025 Profile of Home Buyers and Sellers press release.
Read the Gluch Group case study · See the Phoenix website cost guide (2026) · Scottsdale web design
The problem
A real estate site has to do more than look polished.
Visitors arrive from different directions. A buyer wants to browse homes in a specific community without leaving. A seller is deciding whether the team feels credible enough to list with. A referral from a past client already trusts you and just needs the easiest way to call or book. Most brokerage-template sites serve none of them well: a generic home page, a search box that dumps people onto a portal, and a contact form that goes to an inbox nobody checks at 8 pm.
Gluch Group, an established Phoenix team with a Scottsdale headline, is the example we use because the build had to carry all of it: team credibility, MLS search by location, local content, a blog John Gluch publishes to, lead capture into the follow-up workflow, scheduling, and a call-or-text line that works on a phone. The visual design came from a separate design studio that then stepped away; TurnKey developed all of the functionality on that design as custom WordPress with reusable blocks, so the team could keep adding pages without calling a developer, and has supported and improved the site since.
TurnKey Website Design is a Tempe, Arizona web agency founded in 2015 and led by owner Ryan Kee, rated 5.0 on 16 Google reviews as of October 2026. Clients own their finished site, domain, hosting account and analytics. Websites from $2,500.
What a real estate site has to get right
Six jobs, one site.
Each of these is a place where a buyer, a seller or a referral either moves forward or opens another tab.
Team profiles that live in one place
A custom post type for team members, so a profile is edited once and appears on the team page, the agent's own page and any listing or neighborhood page that references them.
Location and neighborhood content
A location-page foundation for the communities the team actually sells in, with the housing stock, the HOAs, the schools and the recent closings. Written one page at a time from real sales, never a hundred pages with the same paragraph.
Lead capture into the CRM
Form submissions that move through API-enabled lead paths into the team's follow-up workflow, plus Calendly for consultation bookings, so a website inquiry becomes a conversation instead of an email nobody saw.
Mobile call paths
A call-or-text line and a tap-to-call button that are easy to find on a phone, because most referrals and many real estate decisions happen from one.
A content system the team can run
Reusable Advanced Custom Fields blocks for proven sections, a blog structure for market updates, and pages assembled from blocks rather than coded, so new content does not start from scratch.
An honest note
What a website can and cannot do for a real estate team.
It can make a referral feel safe in ten seconds: the written guarantees, the team photos, the reviews and the one obvious next step. It can show a buyer that you know the communities you sell in, and keep that buyer browsing homes on your site instead of a portal. It can make the phone ring from a phone. And with a content system behind it, it can keep growing without a developer.
It cannot replace you. The National Association of Realtors reported in November 2025 that 88 percent of buyers used an agent or broker and 91 percent would recommend theirs, which means the referral is still the engine and the site is the thing that catches it. A team site is also not going to out-rank Zillow or Redfin for "homes for sale in Scottsdale"; the IDX pages do not rank, and chasing that is money spent on the portals' game. What ranks for a team is the neighborhood page with real closings on it and the Google Business Profile with real reviews, which is where a local SEO program spends its time.
WordPressAdvanced Custom FieldsMLS and IDX widgetsCalendlyCRM API connectionsGA4Google Business ProfileGoogle Search Console
- Websites from $2,500, quoted on scope before anything begins
- Support is month to month with no contract
- Local SEO from $1,400 per month, month to month
- You own the site, the domain, the hosting account and the analytics
The worked example
Gluch Group, Scottsdale.
An established Phoenix real estate team on a custom WordPress build with ACF blocks, MLS widgets by location, team content, a blog, form connections and scheduling, supported month to month. The 2026 figures below are TurnKey's own dated measurements of the public site.
How a real estate project runs
Scope the feeds first, then build the system.
The integrations (MLS, CRM, scheduling) are confirmed before the proposal, because they decide the scope more than the design does.
Scoping call
Which MLS or IDX vendor you use, which CRM the leads need to land in, how the team books consultations, which communities you actually sell in, and what the current site is failing at. You get a scope, a timeline and a price before anything starts.
Structure and design
The page map, the team and location content model, where search widgets sit, the lead paths, and a design around the team's brand rather than a brokerage template.
Build and launch
Custom WordPress with reusable blocks, the team post type, MLS widgets by location, form and API connections, scheduling, mobile call paths, GA4 events, Search Console, QA on real phones, then launch and training for whoever runs the content.
Support and SEO, month to month
Updates, backups, image and speed work, accessibility rechecks, and, if the team wants search growth, neighborhood pages and Google Business Profile work from $1,400 per month. Cancel any month.
FAQ
Questions business owners ask before getting started.
Can the website include MLS home search?
Yes. The Gluch Group site uses MLS widgets placed by location, so a visitor reading about a community can move straight into active listings for it. The IDX or MLS feed is your subscription; TurnKey integrates it, places it where it helps, and keeps it from slowing the rest of the site.
Related: Gluch Group case study
What can a real estate website honestly do for a team?
It can make a referral feel safe, show that the team knows the neighborhoods, keep a buyer browsing homes on your site, and make calling or booking a one-tap action on a phone. It cannot replace the agent relationship or out-rank the portals for listing searches. NAR reported in November 2025 that 88 percent of buyers used an agent or broker and 91 percent would recommend theirs, so the site is built to carry a referral to a call.
Will leads go into our CRM?
Yes. On the Gluch Group project, form submissions move through API-enabled lead paths into the team's follow-up workflow, and Calendly handles consultation bookings. Most real estate CRMs expose an API, a webhook or an email parser, and we confirm the connection in the scoping call.
Do we need a page for every neighborhood?
No. You need pages for the communities where the team actually sells and has something to say: housing stock, HOAs, schools, recent closings. Gluch Group has a location-page foundation for Phoenix, Scottsdale and surrounding Valley communities, filled in as the team has real content. A hundred thin pages with the same paragraph is what Google's spam policy describes.
Can the team edit the site without a developer?
That is the point of the build. Gluch Group runs on custom WordPress with Advanced Custom Fields: reusable blocks for proven sections, a team member post type so a profile is edited once, and a blog structure for the market content John Gluch publishes. New pages are assembled from blocks, not coded.
How much does a real estate website cost?
Websites start at $2,500 and every project is quoted on scope after a short call. A focused agent site with a search widget and a scheduling link sits near the floor. A custom team site with a content system, MLS widgets by location, neighborhood pages and CRM connections takes longer than eight weeks and is quoted on its own. Support is month to month.
Related: Phoenix website cost guide
What does monthly support do for a real estate site?
It keeps a heavy site fast and working. On the Gluch Group site, a March 2026 pass converted 39 oversized images to WebP (about 491 MB to about 103 MB), mobile Largest Contentful Paint went from 5.6 seconds to 2.9 seconds on May 12, 2026, and an April 2026 pass took heading-order accessibility issues from 210 to 0. Dated measurements, not a promise about rankings or leads.
Do we own the site, and what happens if we leave?
You own the site, the domain, the hosting account and the analytics from day one, and TurnKey hands over every login on request. Support is month to month with no contract, so there is nothing to unwind.
Next step
Tell me which feeds and which CRM.
Your MLS or IDX vendor, where leads need to land, how the team books consultations, and the communities you want to own. A short call gives you a scope and a price before anything is built.
Schedule A Website Call
Ryan Kee replies, usually the same business day.
Not ready for a call? Request a free website and local search check.