case study
ExposeCo Website Project
See how TurnKey built a Shopify ecommerce platform for ExposeCo with plan purchases, add-ons, user accounts, document uploads, conditional forms, payments, reviews, automations, training, and support.
Client typeReal estate service platform
PlatformShopify ecommerce
WorkflowAccounts and uploads
AutomationPayments, forms, Sheets
Some ecommerce sites are really workflow platforms
ExposeCo needed a Shopify website that could sell service plans, explain a more involved buying process, and collect the information needed after purchase. This was not a simple catalog build with a few products and a checkout button.
The site needed to support plan purchases, an add-on negotiation package, education content, user accounts, secure document upload, pre-qualification logic, payments, customer emails, reviews, backend management, and data movement into Google Sheets.
TurnKey built the project around Shopify while accounting for the operational workflows that had to happen before and after a customer purchased.
What we built
The project connected ecommerce, content, customer intake, backend visibility, and automation into one site foundation.
- Shopify ecommerce website: We built the site on Shopify so ExposeCo could manage pages, images, products, purchases, and ecommerce content.
- Purchase-plan structure: The site was organized around four primary purchase plans plus an add-on negotiation package.
- Plan and learn-more pages: Plan details, education videos, podcast/media content, blog content, and learn-more pages gave visitors more context before purchase.
- Responsive design: The site was built for desktop and mobile so buyers could understand the offer and move through the purchase path from different devices.
- SEO and analytics foundation: The build included SEO metadata, keyword setup, structured data markup, and Google Analytics.
- User registration and accounts: Customer account functionality supported a more complex post-purchase experience than a standard product store.
- Document upload workflow: The site included document and proposal upload functionality to support the service process after purchase.
- Conditional pre-qualification form: Custom if-then form logic helped collect different information depending on the customer's answers.
- Payment setup and testing: Payment gateway setup, Stripe-assisted configuration, test transactions, and purchase emails helped prepare the ecommerce flow for launch.
- Admin dashboard support: Backend workflows helped manage users, plans, uploaded proposals, orders, payments, and inquiries.
- Data automation: Purchase and customer data was connected into Google Sheets to support operational follow-up.
- Email reminders and follow-up: Customer emails and reminder workflows supported the steps that happened after purchase.
- Reviews integration: Repuso and review-site embeds helped add social proof to the buying experience.
- Training and support: The project included responsive testing, launch support, training, and ongoing support time after launch.
The ecommerce build had to support the business process
For ExposeCo, checkout was only one piece. The site also needed forms, uploads, accounts, backend visibility, customer communication, and automation so the workflow could continue after purchase.
What the site had to get right
Complex ecommerce projects often fail when the only question is, "Can someone buy this?" ExposeCo needed the site to answer a bigger set of operational questions.
- Can a visitor understand the plans? The site needed clear plan content, learn-more pages, and educational resources.
- Can a customer buy the right option? Product setup had to support the main plans and the negotiation add-on.
- Can the business collect the right information? Conditional forms and uploads helped gather the details needed after purchase.
- Can the team see what happened? Backend management and Google Sheets automation helped make purchase data more useful.
- Can follow-up be handled cleanly? Customer emails, reminders, and post-purchase workflows reduced manual gaps.
- Can the client manage content? Shopify CMS setup gave the client a way to edit site content, pages, images, and products.
Why this matters for custom ecommerce
A simple online store can often be built with standard products and basic pages. But many service businesses need ecommerce to connect with intake, fulfillment, account management, customer communication, and internal operations.
ExposeCo is a useful example of how website design, ecommerce, and operations can overlap. The site needed to look credible, explain the offer, process payments, collect documents, route data, and support backend work. That kind of scope connects directly to TurnKey's website design, website support, SEO, and project planning work because complex websites need both launch structure and ongoing care.
Related TurnKey pages
FAQ
Frequently asked questions
Why is ExposeCo a useful Shopify website example?
ExposeCo is useful because the project combined Shopify ecommerce, purchase plans, add-ons, user accounts, document uploads, conditional forms, payment setup, reviews, content resources, Google Sheets automation, training, and support.
Can TurnKey build ecommerce sites with custom workflows?
Yes. TurnKey can support ecommerce builds that go beyond standard products, including custom forms, account flows, document uploads, payment setup, content sections, and operational automations.
What should complex ecommerce projects plan for?
Complex ecommerce projects should plan for user roles, payment testing, order data, form logic, admin workflows, customer emails, content management, responsive testing, and training before launch.
Next Step
Ready to talk through the plan?
If your ecommerce project has custom workflows, uploads, forms, payments, and backend operations, we can help turn the scope into a workable site plan.